Gloucester City Vision was developed by Gloucester Marketing (an amalgamated marketing company) to use for public consultations and all work done between: Gloucester City Council and any of its partners. The Gloucester Partnership (another amalgamated unit within the city council) was the lead group for Gloucester City Vision. As the only graphic designer between all three groups, I worked within the city council's marketing unit to manage this brand alongside the city council's own identity.

The City Vision branding was used for this public consultation exercise, with a vinyl wrapped trailer containing a nine-panel exhibition promoting the "City Vision" for Gloucester (old names: structure plan or community strategy). The outcome of which were long and shortened reports and a marketing booklet (opens pdfs).