Task: Brand Identity
Category: Fashion & Lifestyle
▰▰▰▰▰▰
Bondwith engaged with TE PERSPECTIVE early on, to build a brand strategy in parallel with product development that address the rapid changes happening in fashion and retail.
The goal is to stay away from fast fashion market and into a more premium position and timeless expression. By introducing a design system that is minimal and grid system based, we established a strong foundation that enable the smooth development of every part of the brand experience — from labels, packaging, photography and website to their social media. The resulting visual system celebrates the core inspirations at play: between Malaysian culture and American heritage, Japanese precision and German innovation, the distinct design and the implied functionality.
Art direction: TE PERSPECTIVE
Design: TE
Photography: TW Freeman
Styling: TE PERSPECTIVE
Jacket calligraphy: Yimin Heng
Model: Alex, Stephen, Huichjin
▰▰▰▰▰▰
Thank you for checking out our work!
Design to make the world a better place.
Follow us: Instagram
