As a holiday appreciation gift, Sterling Creativeworks produced a cranberry infused vodka for their clients. Cranberries have long been known for their healthful properties, and the name of the berry is derived from the crane, who frequent the bogs where cranberries grow. Cranes are symbolic of good luck and good health. For all of these reasons, the crane was a fitting icon for the design of this label. Typography with well wishes for the new year swirl around the crane, as a bode for good luck.

Studio: Sterling Creativeworks
Creative Director: Cynthia Sterling
Design, Lettering, and Typography: Christy Van Deman