F1 2020 - MBC Broadcast ID

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MBC Action, part of Middle East Broadcasting Center [MBC] briefed us to create a set of motion-based idents as part of the Formula 1 2020 Broadcasting season. The opening video shows the emotion and adrenaline rush that comes deep inside the heart of the fans in a futuristic, mechanic environment.

STILLS

Here are some stills from the main video. Art direction, photography, lighting and texturing can be appreciated beneath the overexposed style, exaggerated DOF and motion blurriness. This is required to keep the visual narrative consistent and help us meet the delivery date by dealing with any inconsistencies in post-production.

STYLESCAPE

& STORYBOARD

With a limited time of 3 weeks production and 1 week of pre-production to execute this project, we presented a quick Stylescape / Style Moodboard to the client. It highlighted some of the previous videos made by other talented artists to serve a visual reference and brand idea. After defining the preferred visual style, the storyboard was created using screenshots of the 3D project, optimising the production time-frame.
Due to the extremely short time we had to make this project (3 weeks production + 1 Week of pre-production) we presented a quick Stylescape/Style mood-board to the client to highlight some of the previous videos made by some other very talented artists to serve as visual references and brand managing.

PRODUCTIONPRO

Producing a continuous shot was a challenge. Merging the shots seamlessly left no room for major changes. However, once we defined the cuts, we were able to add and/or remove elements in-between each cut before merging the project during the editing. An extended version that included a couple of new shots was added to the file. However, that version was discarded as the continuous camera movement and the narrative was sacrificed. Several documents were presented to the client during the production process. With the client involved, we managed to avoid unnecessary delays and critical feedback that could have pushed back the delivery date.

DELIVERABLES

This project included a wide list of materials needed for the race broadcast and several references to the race locations. The fastest way to do it was to produce a base 3D material that could be altered in post-production. This reduces rendering time and optimising the workflow by reusing separate elements of the main video. Here are some of the pages we delivered to the client. (Please note that these pages are low-quality renders and retouching previews.)