Insight
people have a need to relate to funny stories to feel inclusive.
 
Big Idea
When it comes to the subject of funny stories and enjoyment, everyone can find common ground and relate to people they never thought they could before.
 
Tag Line

FunSpan,Durex
 
People want to get involved in a story, to carve out a role for themselves, to make it their own, but how can they do it?
 
You all have experienced sexual encounters that have made both you and your partner laugh hysterically. These moments lead to some of the most memorable sexual encounters you have ever faced.
 
Want to share and relate those stories with a person you might think unlikely to have had the same experience?