MIHWA clients seek beauty products that deliver a new breeze for their beauty care routine. The brand ambassadors got Inspired in the image of beautiful women such as korean actress Han Ye-seul, singer IU and famous Miranda Kerr to deliver a sophisticated yet accessible brand. Thus, for the logo and typography we conveyed a light-weight yet solid and modern style.
Through the keywords Freshness, cleanness and modernness we materialized a brand for a young and mature target who value quality products derived from natural ingredients. The MIHWA girl does not overuse make up, but gives priority to a healthy self-care routine. With this in mind, we browsed through a color palette inspired from pure natural ingredients, such as water, cotton, leaves, flowers and sand.
