Papaji's Pizzeria
How do you make a pizza brand stand out in the existing competitive market with major players
like dominos & Pizza Hut?
like dominos & Pizza Hut?
Delhi market has a lot of pizza brands but not one of them have a unique Taste. While most of the pizza brands use pre-baked pizza base, papajis pizzeria make fresh pizza bases from scratch, with all in-house pizza dressing. Targeting the youth, the challenge was to create a brand synonymous with authentic and unique taste, fun, and young. We made the brand stand out by making every touch point communicative with our customers.
