The task was to create an advertising campaign for the Martini brand. 
The young people can make their unique aperetivo with their closest friends and use special stuff for that. 

The main idea is to show this stuff. The audience can see things on the advertising posters. They also can remember similar situations in their life.

The design system collects the layers with photos and elements with typography. The bar from the Martini logo uses to create the place for the tagline.
This system is very easily made by people in social media, like Instagram or Facebook. They can use the photo of their apperetivo and the hashtag martini to create extra advertising for the company and share this idea with their friends.

D&AD new blood
Published:

D&AD new blood

Published: