Mehul Ceramics
Branding and Visual Identity for a ceramic tiles and sanitary ware store in the heart of Udaipur, Rajasthan.
Mehul Ceramics is a sister company of a more than 20 year old company with an intimate network of resources and clientele in ceramic tiles and sanitaryware in Udaipur, Rajasthan. In several ways Mehul Ceramics is a start-up as it intends to build upon new directions to the idea of ceramic tiles in interior spaces, while the reputation of its original company in the local market is par excellent.
When the people at Mehul Ceramics approached us, the brief was quite simple. They wanted innovation in the symbolism of the letter ‘M’. It was extremely crucial to them as to the recognizably of ‘Mehul’ in the identity. We had to find a common ground between the obvious identity of the letter ‘M’ and innovating around the notion of tiling. To attend to detail, we deployed an axonometric grid and started imagining lights and shadows cast by tiling patterns at different levels.
Similarly, after the logo was designed we went back to the context to understand what kind of clients ‘Mehul Ceramics’ caters to, what kind of atmospheres do their products create in interior spaces. As a result the brand curatorial found its way into luxurious bed and bath scenarios.
Graphic Design | Branding
Client :
Mehul Ceramics
Artwork :
fingerprintcollective
Photography :
Dharun Vyas
More info : fingerprintcollective.com
