agata brilli's profile

MONZA City Branding

The logo created for the city of Monza was designed from the feelings that this city gives
to who seeks it.
Inside the luxuriant vegetation that surrounds it, Monza is home to great cultural
and artistic treasures.
It is quiet and silence, rigour and opulence.
From these insights begins my design process for the making of this particular sign,
both geometric and linear.
The word Monza is rigorously written inside modules that represent the severe austerity of the city.
The city branding is entirely designed in the Brand Manual of Monza.
Photographic images spring form the strict geometry of the logo, breaking its pattern
and revealing each time a new aspect of Monza.
MONZA City Branding
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MONZA City Branding

City Branding di Monza project developped during Visual Communication Class. Politecnico di Milano, a.a. 2012/2013

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