Panasonic PowerLive Max | 360º Campaign

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Panasonic PowerLive Max |

360º Launching Campaign.

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Promo WebSite

Inspired by the concept of the campaign, “Feel the power of your party," we invited the public to show their "power" with a fun action via Twitter and Facebook: “Feel the power of my neighborhoods."

To participate, people just had to choose a neighborhood and Tweet or Post on Facebook from the microsite with the hashtag #Sentielpoder (#FeelThePower). Then, ask all their friends and followers to RT (re-tweet) or “like” their post.

Followers and friends could access the page and see who had more power so far and join the Tweeting competition. Those who got the largest number of RT/Likes, were winners of prizes by the hour, by day and by week. The most re-tweeted/Liked user, of the neighborhood, ranked number 1, became the winner of a PowerLive Max 770.

To generate additional traffic to the site, people can also vote to win a Private Unplugged Concert at Local Radio Station’s studio (3 winners every two weeks).

How to participate?

1- Go to www.sentielpoder.com.ar 2- Select your County and Neighborhood. 3- Choose a Social Network.

4- Ask your friends their support. 5- Add Twitter and double your friend’s power 6- Ask friends to RT

Site’s features:

The site showed user participation in real-time to encourage participation. The public could check minute by minute in the overall ranking.

Also they could vote to win a Private Unplugged Concert at Local Radio Station’s studio (3 winners every two weeks).

The site featured the whole Panasonic audio line up. With a click on the “Audio Line" button on the navigation bar, users could explore and buy any product from Panasonic's eCommerce site.