Strong Start 2020 Background:
Since Louisiana’s school facilities first closed in March 2020 in response to the COVID-19 pandemic, school systems and the Louisiana Department of Education (LDOE) ensured the safety of students and staff was of utmost priority. They have also worked together to provide all students access to continuous learning while remaining safely at home.
As we look ahead, the Department is focused on helping school systems to address unfinished learning from the 2019-2020 school year, to set the foundation for continuous learning in 2020-2021 and to prepare for potential modified operations in the future.
As we look ahead, the Department is focused on helping school systems to address unfinished learning from the 2019-2020 school year, to set the foundation for continuous learning in 2020-2021 and to prepare for potential modified operations in the future.
The Brand:
At the LDOE it is important that each initiative is on brand with our overall standards, yet has its own stand-alone presence among the great quantity of materials we produce. Because we cater to educators, families, children, and policy makers, we have built our brand to be both professional and fun (because education should be FUN!)
The Details:
With the Strong Start 2020 brand, I used bright, cheerful colors mixed with my hand drawn typefaces and energetic accents to inject a feeling of hope in our guidance and resources.
It is our goal to reach our audiences by strategically placing graphics on our homepage, creating clean, organized webpages and materials, and of course social media promotion.
Strong Start 2020 web and social media presence
https://www.louisianabelieves.com/resources/strong-start-2020 | Facebook: @LaEducation | Instagram: @la_believes | Twitter: @la_believes
https://www.louisianabelieves.com/resources/strong-start-2020 | Facebook: @LaEducation | Instagram: @la_believes | Twitter: @la_believes
Back page of the Strong Start 2020 Reopening Guidance & Resources | https://www.louisianabelieves.com/docs/default-source/strong-start-2020/school-reopening-guidelines-and-resources.pdf
