Aimé Leon Dore x New Balance 827
PERSONAL PROJECT
Aimé Leon Dore has been teasing out its latest New Balance collab since late February using what's become a signature campaign framework for the two brands: grey-haired elders wearing the kicks as part of believable but outstanding outfits. This time, the tagline is "Runners aren't normal," a callback to the days when jogging was a fringe activity. In his memoir Shoe Dog, Nike co-founder Phil Knight remarked on the strange looks his neighborhood runs in the '70s would attract, long before the brand's "If you have a body you are an athlete" ethos took over the world.
