Make Your Own Slime Kits
A live project to create a new range of Make-Your-Own Slime kits, aimed at girls aged 8-13 years old.
The brand needed to be bright, colourful and slightly aspirational - while avoiding the idea that the kits may be messy which would turn off parents.
The brand needed to be bright, colourful and slightly aspirational - while avoiding the idea that the kits may be messy which would turn off parents.
An illustrated pathway was chosen to appeal to the age demographic who would be watching cartoons like Ben 10, Gravity Falls, etc. An animated mascot with some "attitude", punchy colour unlike in young kid's shows, but no harsh black lines like in older animations.
