During my time working as a Web Designer in Digital Marketing, I was tasked with creating clean, clickable email marketing campaigns for various clients including the following fashion retailers.
Please note: All work was completed at the request of the client, but not all designs may have been implemented due to varying reasons.
COS
Fashion brand
Brand values: Minimal, sustainable, functional
Fashion brand
Brand values: Minimal, sustainable, functional
Following their brand values and minimal aesthetic, I developed an email campaign to suit their established brand identity. A clean base with lots of white space to allow for elements to have plenty of breathing space. Driving conversions with clear, bold, easy to click buttons, this design is functional and brand appropriate.
Stella McCartney
Fashion brand
Fashion brand
I developed an email campaign to put emphasis on the products that the customer had recently added to their basket, with the aim to persuade them to return to purchase. I used bold buttons, clean lines, and legible text to ensure the customer journey had the right flow and hierarchy.
Valentino
High fashion brand
High fashion brand
For this campaign, I emulated an editorial style layout to match the high fashion brand. This bold and unique layout not only shows off the products, but will stand out amongst the many emails the recipient may receive.
