Cartón, Modular cardboard furniture (Product design thesis Project)
Cartón (spanish for cardboard) is a modular cardboard piece of furniture thought for millenials and their new paradigm on housing and furniture.
The goal was to create a piece of furniture for the millennial generation according to their style of living and inhabiting a space, buying habits and observations on how they view furniture as a thing in their lives.
The many problems and issues that millennials have with furniture and household products relate to the concept of durability. On the investigacion, a recurrent problem was the fact that current furniture manufacturers left out very important things for a millennial buyer, like sustainability, and prioritize completely opposite thing on their products, like a long product lifetime. most millennials have a very unstable and nomadic way of life and have no interest nor means to keep a big and heavy piece of furniture for a very long time or during several house moves.
Thesis's pages showing graphics of different millennial issues related to lifestyle, buying habits and economical problems
On the design process, many ideas were proposed to resolve this problem, but one very simple idea fit all the criteria: changing the material to cardboard. this material is both very strong and very eco friendly, and most of the time, is used in a way that can assemble and disassemble very easily, filling perfectly all the main problems found on millenial’s relationship with furniture: sustainability, price and durability
The resulting product is a modular seat that can be rearranged according to the place or occasion. is made 100% out of cardboard and is designed to be the as user friendly as possible on its assembly.
