IT'S NOT FAIR!
One of the ways to reach the viewers' hearts through advertising is to use familiar situations and characters. For the SPAR supermarket delivery service, we created a series of commercials in which we told two stories of one family.First video shows that the delivery service saves time. Thanks to the SPAR delivery, mom goes to the SPA, and doesn't waste her time in the supermarket
HAVE YOU
FORGOTTEN ANYTHING?
The second video shows that SPAR delivery is fast and convenient. In the story, the courier heroically helps a forgetful father by throwing an order into a moving car. As a result, the comedic nature of the commercials and familiar situations helped to arouse a positive response from the audience. The commercials were shown on TV, in an ad unit in movie theatres, and were used in online advertising
BEHIND THE SCENES
Producer Pavel Petrovsky
Director & Screenwriter Boris Kazantsev
DOP & Executive producer Kirill Knyazev
Sound director Andrey Zemsky
Costume supervisor Maria Sinitsina
Production designer Demyan Romanyuk
Gaffer Evgeny Anisimov
Colorist Alexander Belousov
Sound director Andrey Zemsky
Costume supervisor Maria Sinitsina
Production designer Demyan Romanyuk
Gaffer Evgeny Anisimov
Colorist Alexander Belousov
