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Election Campaign for the Italian local elections, May 2019.
Political communication project for a left wing party during the Italian local elections in May 2019 with two main design steps:
1. Communication strategy (co-design)
2. Brand Identity
Step 1. Communication strategy
In february 2019, at the beginning of the campaign, we led three co-design workshops with the goal to setup a communication strategy that change habits with previous strategies but firstly to have same feelings and goals among the campaign team members.
Workshop 1: Define the campaign guidelines
Workshop 2: Explore risks and opportunities about our party, our competitors and about citizens
Workshop 3: Find ideas and actions to design the brand identity and to plan the following four months of campaign
Step 2. Brand identity
We re-design the party logo and built a brand identity based on:
Main them:
Work in progress. The work is not finished yet, we need 5 more years.
Topics to talk about:
- Past 5 years
- Following 5 years
- The candidate
- The future administration team
The following five years: The map concept
A crossmedia tool to collect and orginize citizens needs and whishes.
The last five years: An interactive timeline
An interactive tool to organize and remeber every single goals reached during the last five years.
