Rizni.Rivni (Diverse.Equal)
It is a national project to support rights of LGBTI+ in Ukraine. The goal is to show that there are LGBT-tolerant people in Ukraine and to give them a voice! So it began with the premiere of a musical collaboration of Ukrainian stars: https://youtu.be/nzbDlxA2oH8 with the aim to convey an important idea to Ukrainians through music: we are all equal, regardless of gender identity and sexual orientation.
To unite all the tolerant people, to make them visible to each other and – what is more important – to the LGBT community was created not a logo, but an inspiring symbol. A raised hand has always been a way to express your support. The symbol combines many different hands, unites them in one common expression. The sign has clear outlines that multiply inside and create a dynamic inspiring pattern
To unite all the tolerant people, to make them visible to each other and – what is more important – to the LGBT community was created not a logo, but an inspiring symbol. A raised hand has always been a way to express your support. The symbol combines many different hands, unites them in one common expression. The sign has clear outlines that multiply inside and create a dynamic inspiring pattern
About the project
Rizni.Rivni are Ukrainian words for Diverse.Equal. These words differ only on two Cyrillic letters «з» and «в», literally — in one line. They are at different levels with respect to the sign, emphasizing the existence of different levels of perception of diversity. You can record your words of support with Ukrainian stars on the project site:
www.riznirivni.com.ua (on mobile only)
www.riznirivni.com.ua (on mobile only)
Palette
Typography
Inspiring characters
As a part of communication campaign, a set of different and quite grotesque characters was created to give the feeling of maximum amity and openness. And to show that the project is about people and is aimed at people and anybody of different color/shape can participate.
Stickers for Instagram
When instagram campaign called "365 days" was launched, I did a set of animated stickers. Each sticker helps to convey and emphasize necessary emotion or mood of a person who posts his/her story. Well, as all the stickers do) Overall they meant to bring more brand values to the stories and posts, such as amity, openness, inspiration.
Creative Team
Creative Director: Victor Shkurba
Art Director, Designer, Illustrator: Maryna Kizilova
Creative Group Head: Andrii Mischenko
Copywriter: Kateryna Malashok
Realized by ISD Group
Thank you for watching!
Hey hey, if you like the symbol and would like to print out anything for yourself from the project, please download files from the link https://drive.google.com/drive/folders/1zNRiNGGofnHdSDrZuuL4imhIv8zrem2R?usp=sharing and become a part of Rizni.Rivni!
