Swiggy Case Video: Not Just Food But TV Ad Delivery
Swiggy measures impact of major TV campaigns on app users; gets granular city-level data for TV media plan. The brand leveraged Zapr platform to identify and analyze TV ad viewership and content consumption of a representative sample of Swiggy users in priority cities where they operated. Analyzing TV spends specifically among their user-base is tremendously important for app based companies. It helps to track big media spends back to real impact among users, and also plan TV campaigns tailor-made to have high impact among app users while saving costs.
Shots
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moments from the video
Credits
Art Direction : Shresth Vardhan Gautham
Animation : Shresth Vardhan Gautham, Aditya Krishnan, and Vidhisha Kedia
Illustration : Sonal Pawa & Vidhisha Kedia
Final Output : Shresth Vardhan Gautham & Aditya Krishnan
Voice Over : Suzanne Sangi
