In 2009 Ionios Brokers asked to re-brand their logo. They only asked for a logo but we suggest that redesigning the whole visual system of the company would have better impact to their clients and potential clients.
We completely changed their visual system by using a colour pallete it's not very common for those kind of companies. The company has different objectives and there was a need to distinguish each one. The solution we give was different colour pallete for each category.
Despite the fact that they really liked the result we didn't take the final ok. They decide to continue with their existing logo (you can see it here)
Despite the fact that they really liked the result we didn't take the final ok. They decide to continue with their existing logo (you can see it here)
Below you can see our proposals before stopping the project.
Font by Parachute®
Main Logo / black and white
Main Logo / b/w negative
Main colour pallet
Sub logos for company's sections. Different colours each
Letterhead // first and second page
Two sided bussines cards
DL envelope
Envelope A4 / a-side
Envelope A4 / b-side
In-store posters
In-store posters
In-store posters
In-store posters
In-store posters
Two sided one bind leaflet / outside
Two sided one bind leaflet / inside
Two sided leaflet / side A
Two sided leaflet / side b
Three bind leaflet / two sided
Three bind leaflet / two sided
Outdoor billboard
Proposal for stores / exterior design
Proposal for stores / interior (colours & panels or boards)
Proposal for stores / interior (colours & panels or boards)
