Briefing
The country of football was the host of the 2014 World Cup. In a competition with dozens of proposals, it was necessary to create a character that represented the people, nature and Brazilian culture, and was friendly to children all over the world.
The country of football was the host of the 2014 World Cup. In a competition with dozens of proposals, it was necessary to create a character that represented the people, nature and Brazilian culture, and was friendly to children all over the world.
Strategy
A year and a half of work that involved more than 20 people. We identified ecology as a possible territory and an animal at risk of extinction that turns into a ball as an opportunity. In the creation of Fuleco's personality, we brought the best of the Brazilian essence: the swing, humor, passion, joy, play and irreverence.
Result
Fuleco was chosen among 47 proposals from 6 Brazilian agencies. More than 100 animations, vignettes, 2Ds and 3Ds were made. The character touched millions of people and and was a huge success from the beginning, and according to FIFA he broke the record in sales for World Cup mascots.
100 Porcento Design em Movimento - Project team
Diretora executiva: Renata Melman
Diretora de Criação: Patricia Oliveira e Lillian Chiofolo
Designers: Mike Câmara, Daniel Fish, Leandro Senna, Bruna Wehba, Danilo Hasegawa, Ana Paula Zolet.
Ilustração: Carlos Sá
Animações: Bidu Madiu
Case: Mike Câmara
