Um postal is a creative stationery store specialized in creating custom sketchbooks. The brand is based in Rio de Janeiro and the couple responsible for it was looking for a visual identity change. They wanted a more innovative and minimalist concept that could dialogue with the current phase of the company.
What was delivered:
Brand Identity
Stationery
Package
The foundation of the brand was created using elements related to letters, because their contact with their clients is usually made online, and they also wanted to highlight the delivery of their products, for which elements related to mailing were used. The main focus of the company was to give a magical and loving experience with each package. Therefore, the main challenge was to create a warm and cozy project uniting the vision of
a minimalist and innovative brand.
