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FLOW CAR FINANCE IS A CREDIT BROKER, NOT A LENDER
Brand Visual Identity
Primary Logos
Secondary Logos
Product Information Architecture | Application Form (March 2020)
Product User Flow | Storyboard (April 2020)
Conversion Optimisation (Affinity Mapping)
Brand Visual Language
Brand Primary Colours
Product User Personas | Target Car Buyers (May 2020)
Brand Fonts & Assets
Desktop Product Homepage V1 – Low & High Fidelity Wireframes
Desktop Product Homepage V2 & V3 – High Fidelity Wireframes
Product UI Mockups (Stakeholder Workshops)
Application Form – Submit Page | Testing Different Prototypes (Mobile)
Application Form – Success Page 1 | Testing Different Prototypes (Mobile)
Application Form – Success Page 2 | Testing Different Prototypes (Mobile)
Car Finance Product – Application Form | High Fidelity Wireframes (Mobile)
Desktop Product About Us Page V1 & V2 – High Fidelity Wireframes
Desktop Product Brand Values Page V1 & V2 – High Fidelity Wireframes
Re-target E-mail Marketing Campaigns | Resume Bounced User Journey (May 2020)
Social Media Channels – Facebook | LinkedIn | Twitter (May 2020)
Social Media Channels – Brand Assets
Facebook Adverts | Primary Campaign (June 2020)
Facebook Adverts | Secondary Campaign (June 2020)
Facebook Adverts | Tertiary Campaign (June 2020)
Instagram Carousel Adverts | Primary Campaign (June 2020)
Instagram Carousel Adverts | Secondary Campaign (June 2020)
Car Interior Twitter Adverts | Promoted Tweets (June 2020)
Brand Personality Guidelines (Target Market Positioning)
Car Finance Product – Application Form | High Fidelity Wireframes (Desktop)
