HADESTEA
Tea Company Brand Redesign
The client:
HADESTEA is a USA specialty tea and tea accessory retailer based in Montreal, Quebec, founded in Toronto. It is the largest USA-based specialty tea boutique in the country. Following the company's initial public offering, common stock began trading on the NASDAQ Global Market.
the Concept:
Develop a new brand language and packaging that reflects HADESTEA premium quality products. Make a clean, minimalist look with a modular design system, which is easy to change when a new product comes in. Used the ancient Bodoni typeface to create a sense of high-end atmosphere.
