OPPORTUNITY
Rebrand the existing clothing company American Eagle Outfitters founded in Pittsburgh, Pennsylvania
SOLUTION
The goal of this rebrand was the capture the energetic and carefree nature of young adults while also referencing the history of the company and the products it sells. A logo, stationary package, brand standards manual, and website were designed. Photography was incorporated to establish the look and feel of this lifestyle brand.
To view Indigo's brand standards manual, visit the issuu link here!
