THE TIPSY DUCKLING
The Tipsy Duckling is a young and new generation bar n restaurant brand that
is offering rare and unique opportunities for their customer base.
Their belief in their own brand is a strong statement of business which helps
them reach the target audience with ease. Each aspect of their brand is an
unique offering in terms of tangible and intangible brand experience.
The identity was based on 2 core concepts :
1. The emotion that the word "Tipsy" invokes while interacting with the brand.
2. Indians, by their inherent nature are people who let go of their inhibitions once their romance with drinking spirits is heightened. Hence the quirky pose of the duckling & its own expression of the "tipsiness" it is on.
I was able to craft 7 identities for 7 people who run the restaurant & each one of them possessed their own unique qualities & characteristics.
