I had to think of a modern museum, the rooms, the events
and study the market with the SWOT analysis and the competitors.
Then I created the brand identity and the strategy to make the museum change over time.
My museum was a sensorial garden based on the story of Alice in Wonderland.
The museum is a sensorial garden based on the story of Alice of Wonderland,
so it is about nature and fantasy.
Is made for a familiar target and the activities last for the whole year.
The places of the museum are similar to the ones of the books, and the senses are enhanced by the nature.
Is made for a familiar target and the activities last for the whole year.
The places of the museum are similar to the ones of the books, and the senses are enhanced by the nature.
The leaves of the logotype are used as modules according to a division that gives four opportunities.
Examples of applications:
The other two proposals:
Politecnico di Milano
Communication Design
Laboratorio di progetto della comunicazione visiva
A.A. 2010/2011
Professors: Elio Carmi – Francesco E. Guida – Cristina Silva – Fabiane Calonga
Communication Design
Laboratorio di progetto della comunicazione visiva
A.A. 2010/2011
Professors: Elio Carmi – Francesco E. Guida – Cristina Silva – Fabiane Calonga
