Where's the limit for digital production? The Service Plan agency in Dubai invited us to a great project. The launching of the all-new Toyota C-HR for the Middle East. The challenges were so many, from debuting client on a digital production pipeline to create our first all-remote project. With all the team from home, the film is a perfect home-made digital craft example. By the way, we had so much fun driving virtually on the Saudi's streets of Riad at high speed. Enjoy the board. There's much love involved.
Production Team
Directors: Cássio Braga and Carlos Kulpa
CGI Artists: Jefferson Dall'Est (supervisor), Matheus Abraham Alves and Oficina 3D.
3D Animation: Carlos Kulpa and Jefferson Dall'Est
Post Production: Rafael Pagini and Douglas Liell
Post Production (stills): Bruno Closs, Rafael Pagini e Fernando Rohde
Client Manager: Wellinton Ribeiro and Cristiane Ramos
Project Manager: Diego Batista
Soundtrack: Sonido
Agency Team
Client: Toyota
Agency: Serviceplan Experience
Regional Creative Director: Shahir Sirry
Account Director: Ramy Abdelrehim
Associate Creative Director (Art): Rodrigo Nakaza
Associate Creative Director (Copy): Marcelo Zylberberg
Senior Art Director: Amin Zeitouni
Senior Arabic Copywriter: Rana Ahmed
Senior Graphic Designer: Oday Al Hafidh
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