Hierberas
Hierberas is the brainchild of a group of friends who enjoy drinking and plants, in equal parts. Their initial plan for a thematic bar evolved into a subscription service fitted with all the essentials for your drinking/eating needs with the added bonus of an aromatic plant to start your own home farm with all orders.
The identity designed around the minimalist approach of the packaging and the motto for the founders of keepin' it simple uses a simple combination of earth tones and serif typography that goes with a photography style inspired by still-life paintings. Overall, the identity has a quirky feeling without being overwhelming.
