99% Conference Branding 2012
All of the 99% Conference materials get re-imagined and re-designed by the Behance Team every year, and 2012 was no different.
Our approach this year was all about embodying the core 99% mission simply and beautifully: As Thomas Edison said, "Genius is 1% inspiration, and 99% perspiration."
Using Pantone Warm Red U and Hoefler & Frere-Jone's font Forza, we translated the 99% brand across motion graphics, badges, brochures, city guides, posters, t-shirts, a custom welcome bag, and much more.
/// THE INTRO REEL
Using quotations from our speakers, we built this motion graphics piece, which was played in between presentations. (Motion by Hugh Gran. )
/// THE POSTER
For our annual Idea Execution Audit, we survey the 99% community and conference attendees about HOW they're making ideas happen -- and then transform the answers into a gorgeous infographic and poster.
/// THE BROCHURE
This year, we returned to a sleek 5" x 8" format for our 56-page conference brochure, and used a bold black and red color palette, along with this year's statement-making font: Forza.
/// THE GOODIES
We're not ashamed to say the 99% Conference offers one of the best swag bags around. This year, we custom-designed our Conference tote with Rickshaw Bag works out of San Francisco, doing a subtle black-on-black screen print for the branding.
We also design custom tickets for our master classes & icebreakers, a series of action-inspiring quotes on mini-cards, a super-curated City Guide for NYC, and a sleek "making ideas happen" sticker.