“In the hustle and bustle of a noisy metropolis, we are increasingly alienated from ourselves, from our nature and lose the very essence, captured by a hundred seemingly important affairs, decisions, meetings and plans. We are sailing along the river of life without even considering how far this current is taking us away from what is really important to us. Simply because we forget about it. Urban, eventful life is like amnesia, a shot of morphine to the heart.

         And now you're already 30, 40, 60, and rushing without stopping for a minute, because to take a break means to doubt the purpose and correctness of all the way.

         Obsessed more with external representation than with the search for inner harmony, we, the representatives of the millennial generation "The ME ME Generation", are busy with endless comparisons and the ongoing race for ever illusive happiness, which in the end turns out to be a parody of what we really dreamed about.

         It may seem strange, but the quarantine to some extent canceled this eternal race for success: for just a few months we have all become equal. No more noisy parties, fashionable restaurants, beautiful resorts, alluring with perfectly retouched photos. It's just us. There's nothing extra. No decorations, no fake ones.

         Left alone with ourselves, no longer able to escape without looking back at the fears eating from within, we are forced to face our true inner-self, to question the daily routine that just recently made up our whole lives, to rethink, and therefore - to take the first step to change and find something that will make us truly happy. Did we get a chance to ask ourselves questions that may never have been answered, and to think how the life that we’ve painstakingly created reflects our essence.

         That's where the hard way back to ourselves, to our nature, begins. That's where real life begins”

Concept and photography - Kaloyan Grozev

Style assistance - Alek Galabov
MUA - Mirena Sabeva
Model - Elena Bineva
Assistant - Velizar Ivanov
Text by - Anastasia Bilibina