FOOD WASTING UX PROJECT

The website mission is to help people struggling with food wasting and groceries shopping in general, and as a platform to find helpful advice and information to avoid it.

The research started with the interview of 5 people of different, sex, nationality but similar ages.

Various questions have been asked to understand the user’s behavior and habits, along with preferences and disfavors.

The interviews help to define what the users were looking for, and what they did not want to experience. Defining key findings, and opportunities.

This process highlighted two main categories of users that defined two different personas. Used as subjects of study for the research.

LINK TO AXURE PROTOTYPE :