Olami is a global community of organisations committed to inspiring young Jewish adults. Their brief to us was to create a social campaign to inspire their audience to join in on a charity walkathon, with a collective goal of walking 100 miles in 30 days – the approximate distance from their city in the USA to Jerusalem, Israel. We were tasked with creating exciting and energetic visuals and messaging for social to get this young audience pumped up, signed up and ready to walk together.
Social Video
Animation
GIFS for Giphy/Instagram
Instagram Stories
Campaign Video
Made with love at Mama
Executive Creative Director
Laurence Horwitz
Design, Animation & Art Direction
Mishka Naidoo, Teresa Bestbier and Vanessa Coskey
Copywriter
Gabriela Demby
