#TaiwanRocks
I designed this video to promote #TaiwanRocks.
#TaiwanRocks, a brand created by Taiwan Startup Stadium in 2017, returns as a new project. #TaiwanRocks aims to highlight the benefits of the Taiwanese startup ecosystem.
My Design Concept
This project focuses on 5 core values. Therefore, I incorporated five different motion graphics into the video to illustrate these 5 core values.
No.1 Startup - The rocket represents the launching of a new business.
No.2 Global - The revolving earth emphasizes the global scale of startup businesses. Taiwan, in yellow, stands out as an important hub for startups.
No.3 Connection - Connecting dots with lines represents the importance of international collaboration and communication in global business.
No.4 Information - The magnifying glass represents a journey of discovery to find insights and hidden truths. The journey ends when the Taiwan Startup Stadium mascot, a cat, is revealed.
No.5 Fun - The slot machine represents both a sense of adventure and a willingness to take risks, which are key components in a business of a startup ecosystem.
The Seamless Motion
A startup ecosystem is a seamless flow of processes, ideas and momentum driving the business towards its goal. I designed the video to create this impression of seamless movement and momentum.
Thanks :)
