With 25 years of experience in the food and beverage industry, Roberta Irvine specializes in developing small businesses to the full potential. Her business needed a recognizable brand that speaks to her expertise and specialization. 

My approach for this branding was to use bright, engaging colour and versatile shapes. I crafted the propeller icon to be abstract enough to avoid the industrial direction it could have headed towards, but still recognizable as a propeller. I didn’t just want potential clients to trust Food Propeller, I wanted them to look forward to working with Roberta as well. 

The Food Propeller website needed to be simple, clear and easy to navigate. The ultimate goal is for a visitor to know within seconds the services Roberta provides and how to contact her. The design of the website reflects this, with a simple call to action and a contact button above the fold.