Times change. And, since 1997, a lot has changed. In the world, in brands and in customers. And in art. That's why the Bellissimo brand was inspired by new challenges and created a new form of art, moving from its classic register to a more contemporary imagery. 

Following the evolution of art, Bellissimo changed its brand and its communication universe, achieving a more minimalist and sophisticated register that always shows Il taste della bellezza - a promise as chic and timeless as the Italian spirit itself.