Hindustan Unilever Limited
International Women's Day, 2018
Role: Creative strategy and execution
Channel: Offline (Event)
March 8th, 2018:
Hindustan Unilever Limited Mumbai HQ wanted to celebrate International Women's Day with a new theme: Unstereotype.
The brief
was to come up with an employee engagement campaign that could break the stereotypical mindset associated with men & women and can get people to look beyond what meets the eye and start looking at people, before perception.
Result:
Built on the pillar of "Change starts with U", It solved the purpose of breaking the stereotypical mindset of people within the organisation.
Logo
Teaser
