Campaign Key Visual
We were tasked with creating a new retail campaign for Edgars.
We came up with the idea of R99 for 99 hours.
We then created the We Are The 99 movement, which spoke to a younger market.
The sale saw great results and a whole new target group were driven in-store. This was the first time Edgars had ever done a fashion retail advert in black & white; enforcing the idea of making it less about the clothes and more about the people.
TVC
