Location
Brazil
Role
Branding, Packaging & Product Design
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quem disse, berenice? is a makeup brand that questions and amplifies beauty concepts, inspiring women to be free and to not be afraid of feeling beautiful.
The Challenge
quem disse, berenice? expected to mature the brand codes, moving from a teen language to a more modern, expert and aspirational positioning. Looking for sophistication without losing the cool appeal, the new visual code of the brand should be authentic and also improve the value for money perception of the brand.
The Solution
The logo was redesigned to become simpler, stronger and easier to place in the many platforms of application. The proposal presents a dark shade as the main color to bring refinement and expertise to the packaging, also contrasting with the makeup vibrant colors. The layout system is easy to be reproduced to different products. The result is a coherent solution that reinforces the brand’s positioning and increases the perceived value of the products.
Photo by Studio Lugui @studiolugui
