The brand required a bolder corporate identity allowing the Group greater visibility, while also increasing opportunities for cross-selling. The client wanted the brand to be differentiated in the minds of the target audience. Facing competition from well established real estate brands, my major task, was to analyze a core set of real estate industry peers and uniquely introduce the brand's new vision through its identity.
I worked closely with the client to decide the best direction for the brand. After a few revisions, we agreed on a mark that is unique, simple and embodies the spirit and the bold nature of the brand with its bright and contrasting color palette.
The final visual identity system contained fully responsive website, print collateral and the mnemonic mark that can be seen on all digital platforms.
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