First Scoop is an ice cream shop in urban South Jakarta. It is oriented to hip, trendy youths who craved for experimental ice creams. The shop specifically cater youth market due to the bold range of ice cream flavour served. The design aim is to create bold, fun, yet having an experimental take of an ice cream shop.
The custom logotype derived from an ice cream scoop, while the visual gimmicks taking an inspiration from postage stamps, reimagined as stickers. Due to the experimental take of the brand, the copywriting for this project is made quite quirky.
© 2020 Principla Design
