The words are noticeably going down in a stair-like direction. When reading the words from bottom to top, it shows how a person gets from believing to evolving and what happens in between to get there. Often times, people want to evolve before they believe, which is why viewers see that word first. They are going backwards in the ladder. People may do things because they are told to or do something for the sake of getting it done. They may lack self-assurance and may think they are not ready for something “big”. It’s only through progress and success that they finally realize they are good enough. When doing anything, one should have courage and confidence in themselves. This project is to show people that they can accomplish anything if they just start by believing. 

P.S. If you look at the first letter of each word starting from the bottom to the top, it spells out the word “believe”.
believe.
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believe.

i believe in YOU

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