There are only so many ways you can say, “We can get you Pizza”!
So we decided not to say it but sing it.
What started off as a passive over-the-table conversation turned into a collaboration project that spanned for more than a few weeks.
To start with, we took the 5 prominent categories of Dunzo, and linked them to different genres of music.
We made a few calls and pitched it on a higher octave to a Music Producer, that went well and he was on board. So we started making some finger-popping tunes and wrote lyrics to go with it.
Instead of releasing it as a jingle, we decided to create a lyrics video for each track, with our brand mascot, Harri, playing the lead role; from an upright bass player in a Jazz band to a laid back Rastafarian on a hammock. We created individual artwork/illustration for each track and animated it to create the final video.
Let there be sound; there was sound!