enrich (styled &enrich) is a new juice bar brand which oriented towards hip, healthy, young people in bustling Jakarta city. They specifically used high quality fresh, natural ingredients mixed well into creative recipes to bring a new experience in drinking fruit juices. The design aim is to create a bold yet playful brand that makes the young market easier to relate to the brand.
The selection of '&' (ampersand symbol) for the logo is taken from the hope that by consuming enrich's juices customers' bodies are able to feel enriched from the fresh, natural fruits contained in each glass as well as being an iconic logomark that able to represent the brand in short visual language.
© 2020 Principla Design
