7up Refreshing System




  • 7lab Freshing System.
    Animated Ad.

    We designed and produced a system of mechanisms in order to cool a 7up can and leave it at the exact point to be taken.  This was the fun kick off for this animated spot. Enjoy!

    Year. 2017 / Client. 7up ​​​​​​​





  • Colors & Materials.

    A limited color palette and a set of noble materials allowed us to develop synthetic scenarios that enhance 7up's identity and give impact to the piece.

    Yellow / Green / Gray - Concrete / Metal / Glass / Acrylic




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