SQUARE
Label design project for Armenian wine
SQUARE wine labeling is designed as a student project. It’s a red semi-sweet Armenian wine with red and purple hues. During this project, my task was to create unique name and design concept for this Armenian wine.
The concept for labeling was inspired by art and designed firstly for artists, who appreciate real taste of red wine and true hospitality in inspiring atmospheres of their studios which are full of art. The idea behind the label is to show the passion that is created during the creation process and which drives the artist. The square created by these four brush strokes creates an empty space for new creations, new emotions that a person who tastes this wine will experience.
A rich tasting palette of wine contrasts with the laconic label design, leaving the freedom to the true connoisseur of wine for new "creations".
