MILYA VODKA
Milya Vodka produces a triple distilled premium vodka that preserves and remains true to their Slavic origin. This range consists of Watermelon-infused, Pineapple-infused, and Cherry-infused vodka. The name "Milya" took over the meaning "Love for the people" during the period of Romanticism and became an expression in the brand. The use of darker muted colours like red, blue and black relates back to the Romanticist expression of the brand flavours.
The elongated use of the box and also the Vodka bottle represents the tribes' carved wooden objects. Where the design elements and patterns are an expression towards their designs and culture. This also includes the design of the logo which complements the elegance of the stylistic treatments. The detailed logo includes decorative elements to suit the design elements of the Slavic culture.
Slavic Mythology taught lessons about the rivalry between gods. This rivalry is explored on the primary packaging for each bottle, a box design with a lot of detail. The black of the bottle and the foiling of the packaging contributes to a sense of exclusivity in this product. T he specific label shape for the bottles fit the elegance the brand expresses. The bottom label has a unique rigid cut-out that was designed separately to represent the colours of the vodka flavours.
Overall, the various aspects of the packaging like the shape, form, colour and print production make this a unique and contemporary product that, inversely explores ancient mythology and Slavic tradition through carefully considered and ornate details.
