Fiesta de la Escucha
Teléfono de la Esperanza is an NGO that looks after all those people who are effortfully searching for someone to listen to them. But Fiesta de la Escucha is the one opportunity that brings into the light the NGO’s team’s effort.
Consequently, the poster embraces a party-like atmosphere, it abstractly illustrates joy, cheerfulness and wellbeing, and it has a libertine, good-humoured and playful appearance. All this evoked by an assemblage of wavy and bouncy shapes, that in fact, they represent the people. And by people, I am referring to all those hard-working volunteers from the NGO’s team, whose efforts and ambition may be finally recognized and rewarded thanks to this event in question.
As for the event’s logo, it has been thought about what is the best manner through which the concept of listening may be represented. That is why the human ear has been chosen, the instrument through which listening is possible. So, the logo turns into a simple, clean, minimal and expressive iconic image, that manifests as a stylized and quite abstract imitation of the human ear mentioned before. But also, despite its organic form, it actually has a well-studied structure, this way achieving a visual balance and an elegant movement that inspires calm, stillness and serenity.
