the anticipation of springClaire Burke Spring Product Guide 2011
This catalog was originally meant to lead with a new fragrance for the spring, but it was not ready for production yet. In order to show our Claire Burke gift specialty store owners our new products, I directed and wrote this catalog. I usually organize the catalog by fragrance, but it was a fun excersize to lead with product form instead.
I approached the photography for this piece with a desire to have very inviting images that had the appeal of a clean cosmetic ad but with the warmth of receiving a gift from a treasured friend. The retailers loved it and we've had a welcoming response to the imagery of the Luminary and Oil Warmer.
I also created a video to convey the feeling of the new catalog on our consumer website, using imovie to showcase the beauty of our products with a short poem I wrote. This was also integrated in our blog recently, giving our readers a peak inside our collective creative energy at Claire Burke.
I approached the photography for this piece with a desire to have very inviting images that had the appeal of a clean cosmetic ad but with the warmth of receiving a gift from a treasured friend. The retailers loved it and we've had a welcoming response to the imagery of the Luminary and Oil Warmer.
I also created a video to convey the feeling of the new catalog on our consumer website, using imovie to showcase the beauty of our products with a short poem I wrote. This was also integrated in our blog recently, giving our readers a peak inside our collective creative energy at Claire Burke.
